Professional Work

Before starting my physics career, I was the industrial design lead at the Propelland San Francisco office, collaborating with clients from agile startups to Fortune 500 companies. I did interface and media design at the James B. Hunt Jr. Library at the start of my design career.

These are a few of the many projects I’ve been a part of.

Audi: Data Powered Driver Experiences

Propelland worked with Audi’s Innovation Research team to generate new services and business models leveraging the data collected by Audi vehicles to improve the driving experience for their customers. Two of these projects are being developed within Audi for future vehicles.

I assisted with the facilitation of concept sessions and helped visualize and refine the numerous concepts and use cases ideas, including illustrating storyboards for the two directions presented within Audi that are now in development.

Powerade: FIFA World Cup Sports Bottle

Powerade approached Propelland to identify ways to boost their brand visibility for the 2014 FIFA World Cup, and more importantly, help Powerade become a technology-powered brand. We proposed multiple solutions for the short, mid, and long term. The sports bottle was the first of many innovation projects with Powerade.

We designed, prototyped, and managed manufacturing for a sports bottle sleeve built around Powerade’s existing sports bottle. The bottle features colored rings representing each of the 32 teams of the World Cup, illuminated Powerade logos that animate while athletes are drinking, and a rubber sleeve that insulates and improves the grip.

I worked on the design and modeling of the entire sleeve, including how parts interlocked mechanically (like the sleeve, rings, and electronics housing), and the initial design for manufacturing and assembly. In addition to this, I produced renderings and promotional images of the bottle for Powerade's #PowerThrough campaign during the FIFA World Cup.

Powerade: Sports Bottle Cooling Tower

After the success of the FIFA World Cup sports bottle, we continued working with Powerade on a system for keeping sports bottles cool and improving the transportation of equipment The goal was to provide value to team trainers and support staff and build Powerade’s credibility as a brand that adds value beyond marketing.

The cooling towers carry 18 bottles, enough to hydrate the players on the field. A central chamber holds ice that chills the sports bottles, while hooks on the back provide temporary storage for light equipment. These were used during the UEFA EURO 2016, COPA America 2016, the 2016 Olympics, and the 2019 Cricket World Cup.

I lead our industrial design team over the year and a half that this project was in development. We produced prototypes at multiple fidelities, tested with college sports teams, and managed the production for Powerade. This was an extensive project, and I hope to share more of the work that went into it soon.

Securitas Direct Verisure: Device Interfaces for Older Adults

We developed interfaces for a line of products from Verisure aimed at improving the lives of older adults. I led the interaction design for the watch and central unit displays, which included designing navigation systems and minimizing information on small displays.